Idea Discovery
What are you really trying to create?
Required output: Founder profile, idea brief, and problem hypothesis
Move forward when the work is ready—not when a progress bar says so.
Each stage answers one important question, produces required evidence and deliverables, and ends with a human review gate.
Problem Research
Is the problem real, important, and frequent?
Required output: Research report, assumptions, and evidence map
Market Validation
Who has the problem and what do they use now?
Required output: Customer segments, interviews, and competitor analysis
Business Design
How will the venture operate and earn money?
Required output: Business model, pricing, costs, and unit economics
Product Definition
What is the smallest useful product?
Required output: Core workflow, product requirements, and Version 1 scope
UX/UI Prototype
Can target users understand and use it?
Required output: Information architecture, user flows, and clickable prototype
MVP Development
Can the essential workflow function reliably?
Required output: Responsive MVP, database, authentication, and admin foundation
User Testing
Where do people hesitate or lose trust?
Required output: Test plan, observations, findings, and prioritized revisions
Pilot Launch
Will people actually use, return, or pay?
Required output: Pilot plan, operating process, and measurement dashboard
Venture Readiness
What should happen after validation?
Required output: Business plan, pitch deck, roadmap, and funding strategy
Stage gates
Approval has a real meaning.
A stage cannot be approved until required work is present. Reviewers give a written decision, revision requests identify specific changes, and every override belongs in the activity history.
- Founders can see the full roadmap.
- Approved stages become read-only by default.
- The next stage unlocks after approval.
- Skipping requires an authorized written reason.
See it in context
Explore the roadmap